Keep your own brand
Bring your existing products, services or experiences into Buddy Experience without losing your own business identity.
FOR PRODUCTS · SERVICES · EXPERIENCES
Give customers a reason
to choose your business.
Bring your brand into Buddy Experience. Show the people, craft and service behind your offer—and give interested customers a clear next step.
Keep your own brand. Start with one selected product or service.
YOUR BUSINESS, PRESENTED WITH PURPOSEYour story.
Your story.
Your offer.
Their next experience.
Your company earns trust. Your product brand creates interest. Your SKU offer page gives customers the details to decide—one connected journey from discovery to enquiry.
See participating merchantsWHAT YOUR BUSINESS GAINS
Why become a Buddy merchant?
Let visitors understand your business before they ask about price. Present your company and selected offers, receive enquiries, and explore collaboration or eligible MP trading with participating merchants.
Connect to a wider ecosystem
Tap into collaboration across BBAs, IFCs and BFOs instead of operating as a business in isolation.
Turn discovery into a next step
Guide visitors from your story to a product, service, enquiry or experience online and in person.
FROM SIGNUP TO YOUR FIRST OFFER
A clear path to getting started.
Manage your business through Merchant Studio, with ET AI helping you prepare and check your content.
Choose your starting package
Register your business with your IFC referral code, choose BBM, BBS or BBA, and complete the onboarding and payment requirements.
Build your story and offer
Supply your company details, product or service information and images. Use ET AI Studio to prepare your company storyboard, product brand storyboard and SKU offer details, with prices from the auto calculator.
Preview, confirm and go live
Review your content before confirming. Content that passes the checks can publish automatically; flagged content goes for human review. Continue managing your content in Merchant Studio.
SEE THE CUSTOMER JOURNEY
One experience can lead to the next.
BMB, BSA and Dalton show how related offers can help a customer discover what suits her needs.
Begin at BMB
Explore a facial experience and speak with the salon about your skincare priorities.
Explore BMB →Check with BSA
A skin-analysis consultation helps identify the areas needing attention and discuss suitable care.
Explore BSA →Browse Dalton
Explore Dalton products by the skincare areas discussed in your consultation, then choose the products you want.
Browse Dalton →A separate journey for merchant trading
When a merchant receives MP through an eligible transaction, that MP can be used for an agreed offer from another participating merchant.
- OfferList an eligible product or service for MP.
- ReceiveReceive MP through a completed eligible transaction.
- FindChoose an offer your business can use.
- SpendAgree the terms and use received MP with that merchant.
The BMB → BSA → Dalton example illustrates customer discovery. A recommendation itself does not transfer MP. Merchant purchases, fulfilment and MP release follow the applicable transaction rules.
THE BUDDY EXPERIENCE DIFFERENCE
Let customers discover the value behind your price.
Bring your business to life through storytelling, then make the next step clear. Your entry package connects three essential parts of your customer journey.
1 merchant company storyboard
Introduce your people, purpose and expertise. Help customers understand who you are and why your business deserves their trust.
1 product brand storyboard
Show the story, benefits and experience behind your selected product or service. Give customers a reason to connect with your brand and explore further.
1 SKU product offer page
Present product specifications, offer price, stock availability, minimum order quantity (MOQ) and freight cost together, so customers can enquire with clarity.
Buddy Experience MERCHANT PARTICIPATION
Which opportunity fits your business?
Begin with 1 company storyboard, 1 product brand storyboard and 1 SKU offer page through BBM. Expand to up to 3 selected offers with BBS or up to 10 with BBA, while keeping your company story at the heart of the experience.
Bring your brand to life
SGD 2,250- 3 Buddy System Counters
- 1,000 MP opening balance
- 1 merchant company storyboard — introduce the people, purpose and expertise behind your business
- 1 product brand storyboard — show what makes your selected offer worth discovering
- 1 SKU offer page — specifications, offer price, stock availability, minimum order quantity (MOQ) and freight cost
- Buddy Experience merchant onboarding & setup
Give more of your brand the spotlight
+ SGD 7,500- 12 additional Buddy System Counters — 15 counters total
- Reaches the 15-counter activation threshold for BC & IBC participation, subject to Buddy System rules
- 3,000 MP
- 1 IBC Ruby Certificate
- 1 merchant company storyboard
- Up to 3 product brand storyboards with their own SKU offer pages
- SKU details include specifications, offer price, stock availability, MOQ and freight cost
- Featured exposure on the Buddy Experience front page
Build a wider brand presence
SGD 30,000- Upgrade from BBS: + SGD 20,250
- 1 merchant company storyboard
- Present up to 10 selected products, services or experiences through product brand storyboards
- Give each selected offer a SKU page with specifications, offer price, stock availability, MOQ and freight cost
- Manage your company and offer stories through Merchant Studio
- Discuss merchant collaboration and a customised commercial package directly with management
MP is intended as an internal Buddy Experience merchant trading value for eligible products and services within the ecosystem. MP is not cash and is not presented as an investment or guaranteed financial return. Counter, certificate, MP and package terms remain subject to the applicable Buddy System and Buddy Experience rules.
BEFORE YOU JOIN
A few useful answers.
Do I need to change my brand?
No. Your business keeps its own identity. Buddy Experience connects your company and selected offers to the wider platform.
What should I prepare?
Your business and contact details, an IFC referral code, and information and images for the product or service you want to feature. The registration form guides you through your package and onboarding requirements.
Can I update my stories myself?
Yes. Use Merchant Studio and ET AI to update your company storyboard, product brand stories and SKU offer details, preview it and confirm changes. Content that needs human review is flagged.
How do the four prices work?
The normal customer selling price.
The standard auto calculator applies 5% below retail.
The standard calculator applies 10% below retail. The EP equivalent uses SGD 1.50 per EP.
The calculator takes 50% of retail in SGD, divides by 1.50 and rounds to whole MP.
For a retail price of SGD 150, the standard calculator shows: member SGD 142.50; IFC SGD 135 or 90 EP; merchant 50 MP. Confirm each offer’s displayed price and fulfilment terms before ordering.
How are IFC, BFO and Buddy System allocations shared?
IFC · Online affiliates · 2 tiers
6% on direct affiliate sales and a 12% second-tier override, plus the separate 3% self-rebate: a combined IFC allocation of 21%.
BFO wholesale allocation · 18%
BFOs operate like wholesale and distribution partners. The structure includes up to 8% wholesale discount and five 2% allocations, subject to BFO status and qualifying volume.
Buddy System · 1%
The remaining 1% is allocated to Buddy System.
Combined pool · 40%
21% + 18% + 1% = 40%, shared across the applicable roles and rebates. This is not a 40% payout to one IFC.
What should an overseas merchant agree before trading?
Confirm the product, minimum quantity, packaging, freight, taxes and who pays each cost. Receiving MP for a product does not settle a forwarder’s cash invoice unless that arrangement is separately agreed. An estimate with a 20% freight buffer still needs final quote confirmation. Consider production and packaging costs and useful ways to spend received MP before committing.
View the full MP diagram
The overview is retained for a closer look. Individual offers and current transaction terms determine what is available.
More original merchant diagrams
These illustrate possible trading arrangements. They do not confirm a laundry partner, a specific saving or guaranteed sales.
Does joining guarantee customers or sales?
No. Results depend on your offer, customer interest, availability and participation. MP is an internal merchant trading value, not cash or a guaranteed financial return. Freight, taxes and fulfilment terms must be agreed for relevant orders.
Bring your next offer to Buddy Experience.
Choose your package and register your business. Your referral code follows through to signup.
Already a merchant? Sign in